http://www.huffingtonpost.com/allison-lantagne/gender-roles-media_b_5326199.html

http://www.sociology.org/care-bears-vs-transformers-gender-stereotypes-in-advertisements/

http://krytyka.org/gender-stereotypes-in-mass-media-case-study-analysis-of-the-gender-stereotyping-phenomenon-in-tv-commercials/  Make sure to scroll down and read the comments for some very interesting points!

http://files.eric.ed.gov/fulltext/ED409861.pdf

http://www.pta.org/members/content.cfm?ItemNumber=2258

State University

http://www.calpoly.edu/~jrubba/495/paper1.html